Thursday, December 3, 2009
Communication vs. Communications
Sooooooo...here is the difference between the two if you've ever wondered. And if you haven't, at least you learned something today.
Communication: Communication refers to the communicating of information. It's the exchange of information between individuals by means of speaking, writing, or using a common system of signs or behavior. It's the strategy and creativity.
Communications: The technology and systems used for sending and receiving messages, for example, postal, telephone, radio, TV and the Internet. The tactics used to execute a marketing communication strategy, for example, advertising, public relations, sales promotion, events...You use communications to employ your communication strategy.
If you work in public relations, you work in communication. If your work involves a telephone pole or radio antenna, you work in communications.
That's all, folks!